South Hill's Premier Beauty Destination

Discover Your
Signature Look
at Empire Beauty

Curated collections of luxury cosmetics, skincare, and fragrances — handpicked for the beauty-conscious in South Hill, Virginia.

Explore Our Collection Visit Our Store

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What We Offer

Shop by Category

From everyday essentials to statement pieces, find everything you need to express your unique beauty.

Skincare

Serums, moisturizers, cleansers, and treatments for every skin type.

Makeup

Foundations, lipsticks, eyeshadows, and everything for a flawless finish.

Elegant fragrance collection with perfumes and body mists

Fragrances

Signature scents, body mists, and luxury perfumes for every occasion.

Hair Care

Shampoos, conditioners, treatments, and styling products for healthy hair.

Bath and body products including lotions, scrubs, and bath salts

Bath & Body

Luxurious lotions, body scrubs, bath salts, and self-care essentials.

Gift Sets

Curated beauty bundles and gift sets perfect for any celebration.

Empire Beauty interior showing well-organized beauty product displays

Trusted by locals

South Hill & surrounding areas

Our Story

Beauty Should Feel Extraordinary

Nestled on East Atlantic Street in the heart of South Hill, Empire Beauty was founded with a simple conviction: everyone deserves access to quality beauty products in a welcoming environment.

We believe beauty isn't just about what you wear — it's about how you feel when you look in the mirror. That's why we carefully curate our shelves with products that deliver real results, from everyday must-haves to standout splurges.

Whether you're a skincare enthusiast hunting for the perfect serum, a makeup lover searching for that ideal shade, or someone looking for a thoughtful gift, our team is here to help you find exactly what you need.

Curated Selection Expert Guidance All Budgets Welcome Local & Trusted

Featured Partners

Brands We Carry

We partner with trusted names in beauty to bring you products you can rely on.

ESTĒE LAUDER MAC NEUTROGENA CERAVE OLAY NYX THE FACE SHOP SK-II CLINIQUE DRUNK ELEPHANT ESTĒE LAUDER MAC NEUTROGENA CERAVE OLAY NYX THE FACE SHOP SK-II CLINIQUE DRUNK ELEPHANT

The Empire Difference

Why Customers Choose Us

Expert Curation

Every product on our shelves is selected for quality, effectiveness, and value — no fillers, no gimmicks.

Personal Attention

Our team takes the time to understand your needs and help you find the right products — no rush, no pressure.

Community Rooted

We're proud to serve South Hill and the surrounding community — your beauty destination, right here at home.

Fair Prices

Quality beauty shouldn't break the bank. We offer competitive pricing across every category and budget.

Come Say Hello

Visit Empire Beauty

We'd love to welcome you to our store. Stop by anytime — no appointment needed.

Our Location

912 E Atlantic St
South Hill, VA 23970-3420
United States

Call Us

1-434-447-4700

We're happy to help with product questions over the phone.

Store Hours

Monday – Friday 9:00 AM – 7:00 PM

Saturday 9:00 AM – 6:00 PM

Sunday 11:00 AM – 5:00 PM

Hours may vary on holidays. Call ahead to confirm.

Ready to Elevate Your Beauty Routine?

Visit Empire Beauty today and discover products that make you feel confident and beautiful.

Call 1-434-447-4700 Browse Products

Discover Your Signature Look at Empire Beauty